Social media for contractors, from the photos you already take
The walkthrough photos from a finished job become posts on Facebook, Instagram and Google Business — laid out on a calendar, captioned by AI from what actually happened on site, and scheduled to go out through your connected Buffer account.
- You know posting your work wins jobs — you just never get around to it.
- The good photos sit in a phone camera roll and never see daylight.
- Writing captions is one more thing at the end of a long day.
Post from the photos you already have
Pick the pages to post to, choose from your job's walkthrough photos, write the caption, and set the date. The composer keeps an eye on each network's character limit as you type.
Let it write the caption
Draft with AI turns what happened on the walkthrough — the work, the materials, the room — into a caption you can edit. The blank box stops being the reason a post never goes out.
A calendar of what's going out
Everything scheduled sits on a month grid on the day it publishes. Click a post to change the photo, the words or the date before it goes.
Facebook, Instagram and Google Business
Connect your Buffer account once and attach your Facebook Page, Instagram and Google Business Profile. Posts you schedule flow out through Buffer, so the channel approvals stay with the platform that already has them.
What it does while you sleep
These run on their own — no reminders to remember, no tabs to check.
- Pulls your job's walkthrough photos into the composer
- Drafts a caption from what the walkthrough recorded
- Watches each network's character limit as you write
- Schedules posts to go out through your connected Buffer account
It doesn't work alone
Social Media hands off to the rest of the system automatically.
See Social Media on your own jobs
A 30-minute walkthrough on real-looking data for your trade.
Frequently asked questions
Do I need a Buffer account?
Yes — posting runs through Buffer, which holds the Facebook, Instagram and Google Business connections. You connect your Buffer account once and attach your channels; scheduling and composing happen inside SubcontractSuite.
Which networks can I post to?
Facebook Pages, Instagram (a Professional account linked to your Page) and Google Business Profile, through Buffer. A phone photo held upright can be shaped for Instagram, which is fussy about photo proportions — the composer flags it so a post never quietly changes on you.
Where do the photos come from?
From the walkthroughs your crew records on the job — the same photos that document progress. Nothing extra to shoot; you're posting the work you're already doing.